Hi! I’m Jovan. B2B SaaS Marketing Expert

Driving marketing strategies forward for B2B SaaS businesses is one of my specialties. Over the last eight years, I've worked closely with a number of SaaS founders, VPs of marketing, and demand generation directors to help them scale their businesses faster by applying profitable growth marketing strategies.

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Free discovery call. No obligations. Just valuable insights for you.

My motto is:

"Build lasting relationships with long-term people. If you're one of them, than you have my handshake."

Trusted by top-class B2B SaaS brands across the world

My journey so far

I founded Bounty Hunter to help more B2B SaaS startups in achieving their growth objectives. During that time I worked with more than 50 B2B SaaS companies in various business stages.
Check Bounty Hunter out
In 2024, Bounty Hunter was acquired by Impactable, and I stepped in as the SaaS Vertical Leader. Our mission is now focused on helping B2B SaaS businesses implement effective marketing strategies to drive sustainable growth.
Check Impactable out

Product-led B2B SaaS

I help Product-lead B2B SaaS products by providing in-depth knowledge of how to convert and retain customers through a comprehensive marketing approach that includes:

Customer aquisition
Customer adoption
Customer retention

Sales-led B2B SaaS

I offer a solution for Sales-lead B2B SaaS business who relay on paid marketing activities.

My understanding of complex sales processes and create paid campaigns centered around big-picture business goals by combining them with multi-channel ads, retargeting, and post-click optimization.

Your problem

You’re likely here because you're facing one or more of these challenges:
• You're struggling to break into a new market or customer vertical.
• Your customer acquisition strategy isn’t delivering the results you need.
• You’re finding it difficult to build and align a marketing team that truly understands your vision.

These are common challenges in B2B SaaS, but the problem runs deeper. The rapid growth of the SaaS industry over the past decade has created a significant skills gap. Many businesses struggle to find experts who understand the unique intersection of marketing, product positioning, and sales that drives sustainable growth in B2B SaaS. Without a strategic, holistic approach, businesses face roadblocks in scaling and achieving long-term success.

Solution

I founded my SaaS consultancy to solve exactly these challenges. Over the years, I’ve worked with hundreds of B2B SaaS companies at every stage, from startups to established players. Through this experience, I’ve developed and refined proven frameworks for customer acquisition, retention, and growth that can be tailored to your specific needs.

Whether your business is just getting started or looking to scale, I bring a data-driven, systematic approach that addresses all key aspects of SaaS growth: marketing, sales, product, and beyond. My goal is simple: to implement strategies that help you achieve sustainable, long-term growth and overcome the barriers that are holding you back.

Your Growth Goals My Priority

My approach is entirely data-driven. Everything is measured and tracked to ensure continuous improvement. No fluff about brand impressions or dark social —just identifying the key levers for real growth.

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The expertise I bing to elevate your SaaS business

SaaS Unit Economics

CAC payback, Quick ratio, customer and revenue churn rates aren’t just terms I’m familiar with—they are key indicators I use to identify your primary growth lever. I focus on improving the metrics that truly matter while cutting through the noise of vanity metrics that give a false impression

Go-to-market Strategy & Execution

I’m not the kind of person who gives advice based on someone else’s experiences or by using prepackaged tactics. I know how to roll up my sleeves and get things done—because I’ve done it 100 times before. That’s what real experts do, and that’s why it looks easy.

Customer Acquisition Strategy

My customer acquisition strategy is the result of comprehensive research into market behavior, how modern B2B buyers consume software, competitor's campaigns, , your current sales process, product roadmap, and your founder’s vision. Bringing all the pieces together is a true masterpiece.

Customer Adoption Strategy

Over the previous five years, Ie've conducted over 500 tests with various user onboarding and adoption tactics. I develop customer centric strategies for future improvement based on a thorough examination of your users' preferences and what makes them successful in utilising your product. All of this is supported by metrics and analytics stats.

Conversion Rate Optimization

MY CRO approach focuses on landing page, form, and CTA optimization, as well as advanced personalizations. I create seamless sign-up flows and "book a demo" experiences that encourage visitors to complete their intended actions. By optimizing the conversion rates between form fills and SQLs my strategy leading to compounded growth in SQLs.

Sales & Marketing Technology

I build technology around your processes, giving you full visibility into your demand generation activities. I understand the complexities of setting up accurate analytics and attribution data. I design a customized analytics and technology stack tailored to your marketing and sales processes, helping you identify your top-performing channels and funnels with precision.

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Short numbers

8y

Years in the SaaS industry

100+

Growth projects delivered

$100M

Revenue generated

How you can work with me

Choose the option that best suits your needs at this time.

Fractional CMO

I work directly with founders, leveraging my experience with over 50+ B2B SaaS founders to craft and execute high-impact marketing strategies. As a Fractional CMO, I guide your company’s marketing efforts, ensuring sustainable growth while aligning with your long-term vision.

Business Advisory

I provide expert business advisory services, offering actionable insights and data-driven strategies to help scale your B2B SaaS company. Whether it’s refining your go-to-market approach or improving customer acquisition, I’m here to help you navigate the complexities of growth.

Team Extension

I am bringing my well-coordinated team consisting of growth marketers, conversion rate specialists, PPC specialists, designers and copywriters to help you scale your marketing strategy faster.

What others say about
our collaboration

"Their attention to detail and dedication to quality were evident in all aspects of their work."
Managing partner
"We were impressed by their knowledge and efficiency."
Head Of Marketing
"I was impressed with the broad set of skills and experience they brought to the project."
Co-Founder
"Their positive attitude, detailed plans, and knowledge of the matter were impressive."
VP of Marketing
"They got the job done with ease and effectiveness."
Head of Client Success

I've helped 50+ B2B SaaS companies grow their sales pipeline and revenue

Arise Health logoThe Paak logoOE logo2020INC logoEphicient logo
Arise Health logoThe Paak logoOE logo2020INC logoEphicient logo
Arise Health logoThe Paak logoOE logo2020INC logoEphicient logo
Arise Health logoThe Paak logoThe Paak logo

Frequently asked questions

Answers to the burning questions in your mind.

Have a different question?
Contact me!
What can I expect from an initial consultation with you?

In our first consultation, we’ll dive into your current challenges and goals to understand where you are and where you want to be. I’ll ask questions about your target market, ICP, existing strategies, and specific pain points. This helps me assess how we can best work together and gives you insight into my approach and what a tailored strategy might look like for your business.

How do you tailor your strategies to fit each client’s needs?

Every SaaS business is unique, so I start each collaboration with a thorough assessment of your current position, market, and goals. By combining data analysis with insights from past successful projects, I design strategies specific to your business stage, product offering, and customer journey, ensuring our work is aligned with your unique objectives.

How often will we meet to discuss progress and results?

I believe in regular, open communication, so we’ll set up a meeting schedule that fits your needs. Typically, we have weekly or bi-weekly check-ins to review progress, discuss results, and make any necessary adjustments to ensure we stay aligned with your goals. You’ll have full transparency and updates at every stage of the process.

What makes your approach different from other B2B SaaS consultants?

My approach combines hands-on experience of almost 10 years with a data-driven methodology. Having worked exclusively with more than 100 B2B SaaS companies, I understand the nuances of the industry and the specific challenges SaaS businesses face. I don’t rely on generic tactics; instead, I bring in-depth knowledge, tested frameworks, and a focus on aligning marketing, sales, and product for sustainable growth.

How do you measure the success of our collaboration?

At the start of our collaboration, we’ll set clear, measurable benchmarks. I provide regular reports and insights so we can track progress and pivot strategies as needed to ensure we’re meeting and exceeding those goals.

Ready to Scale Your SaaS?
Let’s Make It Happen.

During our meeting, we’ll dive into my GTM framework and explore actionable strategies tailored to your business. Whether you're just getting started or already investing hundreds of thousands in marketing - just pick a date on the calendar, and I’ll personally follow up with the next steps.

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